UX/UI Case Study: Mobile Geofencing App Design Concept

Introduction

Overview | The ideal story | The real challenge | The real model — causes | The real model — contexts | Role &process | Design methodologies

Overview

I started the SmartPet project during UserFocus’s training on usability, with a goal to get practical with the UX process and research (doing proper interviews and putting paper prototypes in front of users).

Then, with IDF Bootcamp I wanted to redo SmartPet as a more realistic study, where I would go beyond what the competition is currently doing. I wanted to understand and solve the pain points that users of GPS tracking apps have — and more generally, to understand and solve geofencing apps issues. In fewer words, to design what happens when things go wrong.

The ideal story

1. You create a fence
2. If your pet escapes the fence, the app warns you instantly with an alarm.
3. Following the app directions, you go after your pet and find it.